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Diljit Dosanjh says ‘Har Dil Bole Udippa’ in AirAsia’s new campaign

The campaign aligns with the airlines’ tagline, ‘Now everyone can fly’

e4m by exchange4media Staff
Updated: Aug 13, 2019 1:29 PM
Air Asia

Low-cost carrier AirAsia has announced their association with Diljit Dosanjh for a new brand campaign ‘Har Dil Bole Udippa.’ With the launch of this campaign AirAsia aims to encourage more people to fly.

The campaign aligns well with AirAsia’s tagline, ‘Now everyone can fly.’

Sanjay Kumar, COO, AirAsia India, said, “We are very delighted about our association with Diljit Dosanjh. The idea behind roping in the star, for our new campaign, is to reach out to the masses across India, considering his popularity amongst people of all age groups. As one of the most preferred low-cost carriers, we stand by our vision of serving people who are currently underserved with poor connectivity and high fares. AirAsia is a brand that is guest obsessed and we deeply understand what our guests want and aim to give them more than what they expect.”

Talking about his association with AirAsia, Diljit said, “It’s a great feeling to be associated with the world’s best low-cost airline, for a campaign that urges people to fly, debunking the age-old myths related to flying. Entrenched with the brand ethos of taking flying to everyone, it was a lot of fun shooting for the campaign.”

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