DAN wins ITC’s consolidated digital account

The mandate is said to be in the region of Rs 60 crores and includes search engine, social media, digital creatives and all other verticals

e4m by exchange4media Staff
Updated: Jan 6, 2018 8:00 AM

Dentsu Aegis Network (DAN) has bagged the consolidated digital mandate for FMCG major ITC. The mandate is said to be in the region of Rs 60 crores and includes search engine, social media, digital creatives and all other verticals. The mandate will also include the CRM section of ITC’s business.
 
The traditional mandate remains with Wavemaker.

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