Celebrity brand endorsers for misleading ads may get penalised
The government is considering a Parliamentary Committee's recommendation of penalties against endorsers of misleading ads
Published - 02-August-2017
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Celebrities endorsing brands through misleading advertisements may soon get penalised. The government has said that a Parliamentary Committee's recommendation of penalties against endorsers of misleading advertisements was under consideration, according to media reports.
The Parliamentary Standing Committee on Food, Consumer Affairs and Public Distribution had recommended a fine of Rs 1 million and imprisonment up to two years or both for first time offence and fine of Rs 5 million and imprisonment for five years for the second time offence for celebrity endorsers.