Bharti AXA Life Insurance unveils campaign celebrating dreams of nation’s shining stars

The new video campaign ‘Let Them Shine’ is an awareness initiative that urges parents to help their children follow their dreams unconditionally

e4m by exchange4media Staff
Updated: Nov 15, 2019 6:38 PM
Bharti AXA 'Let Them Shine' campaign

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA, one of the largest insurance companies, has launched a video campaign ‘Let Them Shine’  to celebrate the dreams of the country’s shining stars, the young children of our country. The campaign is an awareness initiative that urges parents to help their children, follow their dreams unconditionally.

The ‘Let Them Shine’ campaign attempts to bridge the gap between parents’ aspirations and kids’ dreams through candid conversations with children and their parents, separately.

Bharti AXA Life Insurance asked children about their dreams and life aspirations and asked the parents what they thought was best for their kids based on their knowledge and understanding. There were hidden cameras that captured the parents’ measured response based on their observations, of their children. The children’s responses were free-spirited.



This simple social experiment revealed that parents themselves are often completely unaware of their kid’s dreams. They were shocked to learn that their kids had such different dreams from the future they had possibly envisioned for them. They realised that investing in a child’s future has to be based on reality rather than assumption.

“These children are the future of the country. It is high time for all of us to understand the dreams, aspirations and life goals of our children and plan and secure their future accordingly. Our child insurance offering ‘Shining Stars’ is a perfect starting point for the parents to plan the future of their children and help them shine with protection in life," said Vikas Seth, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance.

Bharti AXA Life Shining Stars is a child insurance plan that provides life cover to parents and protects their children and family from any financial instability. It gives assured pay-outs at maturity and helps the parents to accumulate sufficient wealth for several life turning points, including higher educational expenses, through disciplined savings.


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