BARC Wk 48: Videocon D2H And Hindustan Lever Lead Top 10 Brands And Advertisers Respectively
Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively
Videocon D2H continued to lead BARC’s Top 10 Brands for Week 48 (November 25-December 1, 2017) with 12,326 insertions.
HP Racer, Clinic Plus Shampoo, Airtel Prepaid Promise, Dove Cream Bathing Bar and Dettol Toilet Soaps climbed to the second, third, fifth, sixth and ninth spots with 10,100, 10,082, 9178, 8554 and 7314 insertions respectively.
Ministry of Health and Family Welfare and Trivago slipped to the fourth and seventh spots with 9762 and 8524 insertions respectively.
Dr Ortho Oil and Capsule and Close Up Ever Fresh entered the category after a hiatus at eighth and tenth spots with 7927 and 7184 insertions respectively.
Meanwhile, in the Top 10 Advertisers list, FMCG majors Hindustan Lever, Reckitt Benckiser and Cadbury India continued to retain the top three spots with 1,48,480 and 41,518 insertions respectively.
Patanjali Ayurved and Dabur India climbed to the fourth and eighth spot with 29,201 and 19,058 insertions.
Procter & Gamble, Ponds India and Godrej Consumer Products slipped to fourth, ninth and tenth spots with 29,979, 17,517 and 17,465 insertions, respectively.
Brooke Bond Lipton India retained its sixth spot with 24,856 insertions.
ITC Ltd entered the category at seventh spot with 21,886 insertions.
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