BARC Week 43: Videocon D2H and Hindustan Lever continue their lead over Top 10 Brands & Advertisers respectively
Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)
Videocon D2H continued to lead BARC’s Top 10 Brands for Week 43 (October 21-27) with 14,329 insertions.
Close Up Ever Fresh and Dove Cream Bathing Bar climbed to second and fifth spot with 10,173 and 8813 insertions respectively.
Kalyan Jewellers slipped to fourth spot with 9295 insertions.
Bureau of Indian Standards, Dr Ortho Oil and Capsule, Horlicks, Airtel Postpaid Promise, Idea 4G and Lava Z Series entered the list at third, sixth, seventh, eighth, ninth and tenth spot with 9758, 8292, 8230, 8046, 8016 and 7283 insertions respectively.
Meanwhile, in the Top 10 Advertisers list, Hindustan Lever, Reckitt Benckiser (India) and Cadburys India continued to retain the top three spots with 1,48,533, 39,021, and 32,509 insertions respectively.
Patanjali Ayurved climbed to fourth spot with 26,752 insertions.
Brooke Bond Lipton India and Colgate Palmolive India retained its fifth and tenth spot with 26,750 and 17,069 insertions respectively.
Procter & Gamble and Lakme Lever slipped to sixth and ninth spot with 24,421 and 17,386 insertions respectively.
Ponds India and Godrej Consumer Products Ltd entered the list at seventh and eighth spot with 18,630 and 18,535 insertions respectively.
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