BARC Week 24: Myntra & Amazon enter list of top 10 brands
The top 10 advertisers witnessed an increase of 10.26% in ad insertions
The top 10 advertisers witnessed an increase of 10.26% in the total number of ad insertions whereas top 10 brands dipped 4.4% in the total number of insertions in week 24 as per the Broadcast Audience Research Council (BARC) India data.
The total number of insertions for top 10 advertisers stands at 5,87,405 as compared to 5,32,744 insertions in Week 23. Meanwhile, insertions for brands stands at 1,40, 029 insertions as compared to 1,46, 468 in the previous week.
In the advertisers category, Hindustan Unilever continued to be the biggest advertiser with 2,65,729 insertions, followed by Reckitt Benckiser which ranked second with 89,168 insertions.
Brooke Bond Lipton India bagged the third spot this week with 43,610 insertions followed by Procter & Gamble Home Products at fourth spot with 39,154 insertions and ITC on fifth spot with 33,042 insertions.
Procter & Gamble bagged sixth spot with 30,245 insertions and Wipro at seventh spot with 23,433 insertions. Godrej Consumer Products stood at eighth spot with 21,867 insertions and Cadburys India on ninth spot with 21463 insertions. Colgate Palmolive India grabbed tenth spot this week with 19,694 insertions.
In the brands category, Lux Toilet Soap continued to lead the list with 21,856 insertions followed by Dettol Toilet Sopas on second position with 15,461 insertions and Myntra.com on third spot with 14,453 insertions. Horlicks bagged fourth spot with 14,009 insertions and Ariel grabbed fifth spot with 13,802 insertions.
Sunsilk Black Shine, Close Up Ever Fresh and Amazon.in with 12,652 insertions, 12,328 insertions and 12,228 insertions bagged sixth, seventh and eighth position respectively. Surf Excel Easy Wash and Clinic Plus Shampoo stood at ninth and tenth spot with 11,764 insertions and 11,476 insertions respectively.
Myntra. Com & Amazon.in were the new entrants in the list of Top 10 advertisers.
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