At 88% share, BJP tops radio's political ad insertion list for March 2019: TAM AdEx report

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

e4m by exchange4media Staff
Published: Apr 9, 2019 4:50 PM  | 2 min read

TAM AdEx has released the cross-media political ad analysis data for the month of March 2019. The data makes it evident that BJP is going all out on radio. With 88% share, it has dominated the list of parties investing on ad-insertions on radio. Aam Aadmi Party takes the second spot with 5% share followed by YSR Congress Party at 4%, Congress at 2% and Makkal Needhi Mayyam Katchi at 1%.

On TV, Telugu Desam Party takes the lead with 61% ad-insertions share, followed by YSR Congress Party (16%) and Congress (7%). Print is dominated by Congress with 23% share while BJP takes the second spot with 21% share. On the third spot is Biju Janta Dal with 12% share.

Compared to March 2014 elections, television is the only medium that has seen a growth in ad-insertion. From 48% in March 2014, TV has grown to 55% this year in terms of ad-insertions. Radio took a dip and went down to 40% from 47% in 2014. Print has managed to stay unmoved at 5%. 

TAM AdEx had earlier released a report on political ad-insertions across medium, which had BJP topping the list with 53% share for the period of January 1-March 16, 2019. Congress took the second spot with 14% share followed by Telugu Desam Party with 6% share. 

According to the report, radio as a medium had seen a marked growth in political ad-insertions. Ad insertions of political parties grew 14% on radio, whereas it is 9% less in print and 83% less on TV till March 16, 2019 compared to the same period during previous general elections in 2014.



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