Ad Stars Awards: 89 shortlists from India

From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world

e4m by exchange4media Staff
Updated: Jul 8, 2019 1:03 PM
ADStar

Ad Stars has revealed this year’s finalists, which are in the running to win Grand Prix, Gold, Silver, Bronze or Crystal trophies at the 2019 Ad Stars Awards on August 24.

From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world. This includes 1,652 finalists for advertising professionals (from a total of 18,323 professional entries) and 159 non-professional finalists (from a total of 2,322 non-professional entries). Ad Stars welcomes entries not only from creative professionals but also non-professionals and students who have a passion for advertising and creativity.

“We aim to be a festival for everyone interested in creativity, not just for those working in the advertising industry. It’s the reason part of our show is open to the general public, free-of-charge, and it’s also the reason why everyone is eligible to enter the Ad Stars Awards – even non-professionals. The more people who take an interest in the ingenuity of the global creative industries, the stronger our industry will be,” explained Hwan Jin Choi, Chairman of the Ad Stars Executive Committee.

Cheil Worldwide in Hong Kong has the highest number of finalists. Thailand is the country with the most finalists (212), followed by Japan (181) andAustralia (132). Brazil has seen the biggest increase year-on-year in finalists of 214% (from 37 last year to 116 finalists this year), followed by United Arab Emirates (up 185% from 20 finalists last year to 57 this year) and India (up 68% from 53 finalists last year to 89 this year).    

Lydia Lee, Assistant Manager of Ad Stars, says many of this year’s most shortlisted ideas are executed in unconventional ways – such as Burger King’s ‘The Whopper Detour’ (FCB New York) and Foxtel’s 2000 square metre ‘Grave of Thrones’ (DDB/The Glue Society Sydney).

Brands that are tackling political, environmental or human rights issues for social good have also performed well. Finalists include: The Blank Edition (Impact BBDO Dubai), Street Grace’s Stop Traffick (BBDO Atlanta) and Truck Art Childfinder (BBDO Pakistan).

“Using data, campaigns are becoming more scientific and clever in a good way. ‘The time we have left’ by Leo Burnett Madrid for Pernod Ricard’s Ruavieja liqueur and AAMI’s ‘Warning Spots’ by Ogilvy Melbourne are two standout examples,” said Lee.

 

Finalists by country include:

Argentina – 6 Finalists

Australia – 132 Finalists

Bangladesh – 3 Finalists

Belarus – 1 Finalist

Belgium – 5 Finalists

Bolivia – 1 Finalist

Brazil – 116 Finalists

Canada – 6 Finalists

Chile – 3 Finalists

China – 75 Finalists

Colombia – 1 Finalist

Costa Rica – 8 Finalists

Croatia – 4 Finalists

Czech Republic – 1 Finalist

Dominican Republic – 1 Finalist

Ecuador – 1 Finalist

France – 1 Finalist

Germany – 10 Finalists

Hong Kong – 89 Finalists

Hungary – 36 Finalists

India – 89 Finalists

Indonesia – 9 Finalists

Japan – 181 Finalists

Jordan – 1 Finalist

Kazakhstan – 15 Finalists

Republic of Korea – 122 Finalists

Kuwait – 2 Finalists

Malaysia – 43 Finalists

Nepal – 1 Finalist

New Zealand – 86 Finalists

Nigeria – 1 Finalist

Pakistan – 38

Peru – 12 Finalists

Philippines – 65 Finalists

Portugal – 45 Finalists

Puerto Rico – 1 Finalist

Qatar – 1 Finalist

Russian Federation – 2 Finalists

Saudi Arabia – 1 Finalist

Serbia – 2 Finalists

Singapore – 50 Finalists

Slovenia – 1 Finalist

South Africa – 1 Finalist

Spain – 19 Finalists

Sri Lanka – 6 Finalists

Taiwan – 35 Finalists

Thailand – 212 Finalists

Ukraine – 1 Finalist

United Arab Emirates – 57 Finalists

United Kingdom – 1 Finalist

United States – 33 Finalists

Uruguay – 9 Finalists

Uzbekistan – 1 Finalist

Vietnam – 9 Finalists

 
Ad Stars is judged in three phases: last month, a global panel of 220 preliminary judges voted on this year’s shortlists.

 “We would like to thank our preliminary judges for their hard work and dedication. Together, they critiqued 20,645 entries – it was a huge job, and we thank you for your support of Ad Stars,” said Lee.

The second phase of judging runs from 10th to 17th July when 35 Final Judges will begin online judging. On 19th August, 5 Executive Judges and 35 Final Judges will arrive in Busan to select this year’s winners, including two Grand Prix of the Year winners, which receive US$10,000 apiece.

All winners will be announced at the 2019 Ad Stars Awards gala dinner at BEXCO’s Grand Ballroom on August 24.

 

 

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