The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes

e4m Staff Apr 10, 2025 3:00 PM

The global football icon who embodied qualities like strength, skill and superiority was a favourite among brands

exchange4media Staff Dec 30, 2022 9:08 AM