Complaints against ads of Yamaha Motor, Tata Steel, Xiaomi Logistics upheld by ASCI

ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

Yamaha Motor Company celebrates its 63rd anniversary globally

On the occasion, several activities were conducted to educate employees on the successful journey of the brand since 1955 and its consistent effort to...

Yamaha appoints 'First Partners' as its new PR consultancy

Yamaha is pleased to announce the appointment of First Partners as its Public Relations consultancy in India w.e.f. Jan 2018. First Partners is a youn...

Dollartune's 'watch ads, get paid' model gains app a million page views

In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the...

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

Star ropes in Amazon, Ola Micro & Housing.com for Game Of Thrones season 6

Star World Premiere HD cashes in on Game of Thrones season 6 premiere by roping in sponsors like Amazon, Maruti Suzuki Baleno, Ola Micro and London Da...

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last y...

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much s...

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happe...

Brands set their imagination 'free' for engaging Indians on Independence Day

From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindlin...

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