Eishin Chihana?blur=25

Chihana has been associated with Yamaha Motor Company and its group companies since 1991

e4m Desk Dec 23, 2021 4:09 PM


Covid has, however, impacted the share of OOH and Print in the sector’s media plans

Naziya Alvi Rahman Oct 21, 2020 8:44 AM


TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Pitch CMO Chennai?blur=25

At Pitch CMO Summit held in Chennai on Friday, a panel of marketing experts discussed the topic of 'Privacy vs Personalization'

e4m Desk Oct 7, 2019 8:36 AM


Prior to this, Singh was Director, Marketing for Harley-Davidson India

e4m Desk Jul 9, 2019 3:44 PM


Kurian, Senior Vice-President, Sales & Marketing, joined Yamaha in 2002

Dolly Mahayan Jan 31, 2019 11:57 AM


ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

e4m Desk Jul 26, 2018 6:05 PM


On the occasion, several activities were conducted to educate employees on the successful journey of the brand since 1955 and its consistent effort to develop innovative technologies to meet requirements of customers in future.

e4m Desk Jul 3, 2018 2:54 PM


Yamaha is pleased to announce the appointment of First Partners as its Public Relations consultancy in India w.e.f. Jan 2018. First Partners is a young firm founded in 2016 by veterans of the PR Industry and will be responsible for rolling out an integrated communications campaign for Yamaha comprising corporate reputation, media relations and media events management

e4m Desk Jan 3, 2018 5:30 PM

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud?blur=25

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

e4m Desk Apr 6, 2017 4:43 PM

Star ropes in Amazon, Ola Micro & Housing.com for Game Of Thrones season 6?blur=25

Star World Premiere HD cashes in on Game of Thrones season 6 premiere by roping in sponsors like Amazon, Maruti Suzuki Baleno, Ola Micro and London Dairy

e4m Desk May 2, 2016 8:11 AM

Royal Enfield sales up by 52.3 %; Yamaha sales soar by 44% in March '16?blur=25

Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year

Ronald Menezes Apr 19, 2016 8:01 AM

Despite Honda’s massive ad spends, Hero MotoCorp races ahead in sales?blur=25

Though Hero might be selling more bikes than Honda in the sales game, but Honda has witnessed a formidable growth in its marketing campaigns so much so that it has overtaken HeroCorp in this domain

Ronald Menezes Apr 5, 2016 8:03 AM

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16?blur=25

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Brands set their imagination 'free' for engaging Indians on Independence Day?blur=25

From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day

Ankur Singh Aug 14, 2014 8:22 AM