waves
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
As per the policy, Streaming Minutes refer to the actual duration of content viewed by users. This excludes buffering time, auto-play, idle playback, background play, or any system-generated activity
The pubcaster has introduced revenue sharing, sponsored and gratis models to boost monetisation opportunities across 50 clusters nationwide
Imran Fazal Apr 15, 2026 8:52 AM
As per industry estimates, India's mid-tier influencers bag ₹2-3 cr a year in brand deals & subscriptions, a stark contrast to WAVES OTT’s FY25 earnings - as revealed in the pubcaster’s Annual Report
Imran Fazal Apr 3, 2026 8:07 AM
AIDCF has also cautioned broadcasters against potential non-compliance, stating that participation in the WAVES platform could put them at risk of breaching the conditions of downlinking permissions
Imran Fazal Mar 25, 2026 12:05 PM
As part of the AI push, MIB announced initiative to train 15,000 individuals from media and entertainment sector in collaboration with Google and YouTube
e4m Staff Mar 23, 2026 5:26 PM
AIDCF has submitted that onboarding linear channels on an OTT platform would effectively require broadcasters to supply signal decoders to an entity not permitted under the guidelines
e4m Staff Mar 19, 2026 4:15 PM
The information was shared by Minister of State for Information and Broadcasting Dr. L. Murugan in a written reply in the Lok Sabha
e4m Staff Mar 18, 2026 5:51 PM
India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content
Shalinee Mishra Jan 26, 2026 8:39 AM
The information was submitted by the Minister of State for Information and Broadcasting Dr. L. Murugan in the Lok Sabha
e4m Staff Dec 18, 2025 9:25 AM
This collaboration will enable railway passengers across the country to access a curated selection of WAVES OTT content on the go
e4m Staff Dec 10, 2025 12:30 PM
This partnership aims to make India’s vast public service digital content easily accessible on connected TVs
e4m Staff Oct 13, 2025 11:40 AM
WAVES has been designed to move beyond the limitations of linear broadcasting by supporting multiple audience strategies simultaneously, Gaurav Dwivedi told e4m
Aditi Gupta Oct 8, 2025 12:43 PM
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
e4m Staff Sep 10, 2025 8:50 AM
The initiative was launched by Gaurav Dwivedi, CEO, Prasar Bharati, during Magzimise 2025
The platform will showcase yesteryear hits like Byomkesh Bakshi, Circus, Hum Log, and Buniyaad
e4m Staff Jul 16, 2025 9:26 AM
Some of the shows to be featured are yesteryear hits like 'Chanakya', Mukesh Khanna's 'Chunni', Pallavi Joshi and R. Madhavan's 'Aarohan' and Shah Rukh Khan's debut serial 'Fauji'
e4m Staff Jul 9, 2025 11:29 AM
According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number that few media formats can claim today
Aditi Gupta May 14, 2025 9:19 AM
Narayan was speaking on the sidelines of the recent WAVES Summit in Mumbai
A recent EY report projects the media and entertainment sector to grow from INR 2.3 trillion in 2024 to INR 3.1 trillion by 2027
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
Chehneet Kaur May 6, 2025 8:25 AM
Anupam Kher along with the Minister of State for Information & Broadcasting, Shri L. Murugan presented the awards to the Winners
At WAVES summit, industry veterans discussed why hyper-localization is the key growth strategy for India
e4m Staff May 5, 2025 11:48 AM
On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
e4m Staff May 3, 2025 12:43 PM
Over 100 applications from foreign filmmakers to shoot in India have been received on the ICH portal, informed Prithul Kumar, Joint Secretary (I&B) during a panel discussion at WAVES Summit 2025
In its inaugural edition, WAVES Bazaar brought together leading players from over 22 countries—including South Korea, Japan, USA, Germany, Russia, Netherlands, and New Zealand
Speaking to actress Shraddha Kapoor on Day 2 of the WAVES summit, Instagram Head Adam Mosseri called India a global powerhouse for creativity
The member nations have agreed to collaborate on giving voice to traditions and heritage, while promoting creativity in era of AI
Actors from across film fraternities converged at WAVES Summit 2025, lauding the initiative with its promise of convergence, global partnerships, and creative empowerment
e4m Staff May 2, 2025 10:47 AM
WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
e4m Staff May 2, 2025 10:07 AM
Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks
At the inaugural WAVES Summit, YouTube CEO Neal Mohan hailed India as a rising "creator nation" and highlighted the country’s rapid growth as a global content powerhouse
In a candid chat with exchange4media on the sidelines of a panel discussion at WAVES summit, TRAI Chairman AK Lahoti said multiple rating agencies are the need of the hour
Aditi Gupta May 2, 2025 8:14 AM
Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
The White Paper will be formally released on May 3, 2025, during WAVES Summit 2025 in Mumbai
The PM addressed content creators, policymakers and investors from over 75 countries at the WAVES Summit 2025
At WAVES Summit 2025, the PM heralded 'uday kaal' of the Orange Economy, speaking about India's narrative legacy and the future of its creative economy as the country's growth engine
The Union Minister of Information & Broadcasting announced the establishment of the Rs 400 crore Indian Institute of Creative Technology (IICT) at WAVES Summit 2025
e4m Staff May 1, 2025 12:29 PM
The Reliance Industries Chairman emphasised the growing global stature of India’s media and entertainment industry and the nation's cultural soft power at WAVES Summit 2025
e4m Staff May 1, 2025 12:10 PM
Following the recent terror attack in Pahalgam, some creators are worried the summit might be postponed once again, but there is no official statement yet on any further delay
Shalinee Mishra Apr 24, 2025 9:24 AM
The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines
Shalinee Mishra Apr 23, 2025 8:58 AM
India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal Mohan at WAVES Summit
e4m Staff Apr 22, 2025 8:58 AM