Winners of IBDF Promo Video Challenge felicitated at WAVES 2025

The Indian Broadcasting and Digital Foundation (IBDF), in collaboration with the Ministry of Information and Broadcasting (MIB), announced the winners of the IBDF WAVES Promo Video Challenge at the World Audio Visual and Entertainment Summit (WAVES) 2025. The challenge was conceived as a unique platform to discover powerful and inspiring audiovisual content that captures the spirit and vision of WAVES 2025.

The winners were felicitated during WAVES 2025, a flagship initiative of the Government of India, held from 1–4 May 2025 at the Jio World Convention Centre, Mumbai. Anupam Kher along with the Minister of State for Information & Broadcasting, Shri L. Murugan presented the awards to the Winners of the Promo Video Challenge.  

The challenge, part of the broader promotional campaign for WAVES 2025, invited entries from creatives across India to submit short video promos that celebrate India’s dynamic media and entertainment landscape. Inaugurated by Hon’ble Prime Minister Narendra Modi, WAVES 2025 is India's first-of-its-kind summit spotlighting the global potential of its audio-visual, film, broadcasting, and digital media sectors — a true celebration of tradition, creativity, culture, and talent from the land of a billion stories.

Selected from a large pool of high-quality entries, the three winners distinguished themselves through a rare blend of originality, technical excellence, and thematic depth that resonated with the core spirit of WAVES 2025. Vinay Prakash Asopa’s narrative - driven concept elegantly interwove themes of creativity, diversity, and ambition; Neerja Mahajan’s promo stood out for its editorial sharpness and visual storytelling; while Rajveer Sapru’s high-energy cinematic piece fused nostalgia with a forward-looking vision of India’s M&E sector. Each entry reflected professional finesse in editing, design, and scripting, while powerfully aligning with WAVES’ goal of showcasing India as a global creative powerhouse. Beyond promoting an event, these videos emotionally and intellectually engaged viewers, transforming into compelling calls to action for India’s creative future.

Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, remarked: “WAVES 2025 represents a bold vision to project India’s media and entertainment sector onto the global stage. The Promo Video Challenge has sparked incredible creative responses and amplified our core message of innovation, inclusion, and imagination. We congratulate all winners and thank every participant.”

Kevin Vaz, President, IBDF, added: “The enthusiastic response to this challenge is truly heartening. It reflects the depth and diversity of creative talent eager to contribute to India's M&E journey. We thank the Ministry for their constant guidance and extend our heartfelt congratulations to the winners.  We would also like to acknowledge and appreciate the many participants whose entries, while not among the final winners, showcased remarkable effort, originality, and passion. Their work is a testament to the vibrant and evolving spirit of India's creative community.”

Meet the Winners – IBDF WAVES Promo Video Challenge 2025

• Vinay Prakash Asopa (representing TV Today Network Ltd)

[Brief Profile: Vinay Prakash Asopa, Creative Manager at the India Today Group, represents the Promo Team within the marketing division. With over 12 years of experience, Vinay — along with the team of video editors, creative producers, and motion graphics artists — has been instrumental in creating impactful promotional content for India’s leading news channels, India Today TV and AajTak. This project is a result of their collective vision, storytelling, and execution.]

• Neerja Mahajan (representing Art Hill Imprints)

[Brief Profile: A seasoned branding and video content expert, Neerja is the Founder & CEO of Art Hill Imprints. With over 25 years of experience, she specializes in creating powerful brand narratives for leading corporates and global clients]

• Rajveer Sapru (representing Zee Entertainment)

[Brief Profile: With 25 years in media, including 13 at Zee Entertainment as Senior Manager – On Air Promotion, Rajveer excels in crafting dynamic promos for shows and films. His expertise in storytelling and direction brings a unique flair to promotional campaigns]