volvo
recap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM

Frump

The Managing Director of Volvo Cars India spoke about the power of TV, millennial consumers, purpose-driven marketing and much more

exchange4media Staff Sep 25, 2019 8:33 AM

Amul Chandrayaan 2

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

CharlesFrump

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan May 29, 2019 8:42 AM

Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with credible partners such as the National Commission for Women and The Hans Foundation backing the cause

exchange4media Staff May 19, 2018 8:49 AM

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

exchange4media Staff Aug 18, 2017 8:26 AM

VE Commercial Vehicles January sales up 13.6% to 3768 units

VE Commercial Vehicles Ltd. (A Volvo Group and Eicher Motors joint venture) has sold 3768 units in January 2016 as compared to 3317 units in January 2015 recording a growth of 13.6%

exchange4media Staff Feb 5, 2016 7:49 AM

Matthew Amroliwala and Kamal Bali on brand building in a tech-propelled age

In a conversation with BBC’s Matthew Amroliwala, Kamal Bali, MD of Volvo India, talks about how the evolution of media and technology impacts consumerism and brand building

exchange4media Staff Mar 27, 2015 8:49 AM

Lintas Group's Pickle Advertising is now Linen Advertising

Positioned as a challenger brand, the Gurgaon-based agency's clients include Dabur, Celkon, Volvo, Oppo, DLF, Frontier and Panasonic among others

exchange4media Staff Apr 29, 2014 8:01 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

Brand excitement remains muted at the onset of the New Year

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

OOH helps combat the battle of the mind: Sudeep Narayan

The battle of the mind, in the automobile industry, precedes the battle in the market, says the Director - Marketing & PR, Volvo Auto India

Priyanka Nair Sep 4, 2013 7:51 AM

2-min video:  OOH can be more engaging than digital – Sudeep Narayan

Marketers haven’t realised the creative potential of OOH. Integration of media can lead to effective outdoor solutions, says Marketing & PR Director, Volvo India

Priyanka Nair Mar 29, 2013 7:01 PM

'BRETAIL', marketing the Volvo way

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

Integrate digital with print: Sudeep Narayan to advertisers

Both time & capturing the relevant space in the newspaper are important aspects for brand building, says Volvo India's Mktg & PR Director

Ruchika Kumar Jul 23, 2012 7:22 PM

Volvo to spend Rs 15 crore on marketing this year

The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now

Abhinav Mohapatra Jul 13, 2012 4:46 AM