Tagore has been chosen as the brand ambassador of ITC Vivel's newly launched VedVidya range

exchange4media Staff Mar 10, 2023 12:19 PM

The film is a collective portrayal of strong women who have made their own choices to ensure the happiness and wellbeing of their families

exchange4media Staff Aug 28, 2021 4:00 PM

The brand urges parents to help their children create ‘confidence’ boards wherein children affirm what makes them strong, unique and beautiful

exchange4media Staff Mar 8, 2021 12:31 PM

This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its Voice of Art repository

exchange4media Staff Dec 4, 2020 2:02 PM

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

exchange4media Staff Mar 5, 2020 6:38 PM

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

As part of the initiative, the brand has also launched a website www.absamjhautanahin.com for a simplified understanding of laws around women’s rights

exchange4media Staff Sep 12, 2019 12:41 PM

In a freewheeling monologue, Kubbra echoes the brand philosophy of ITC Vivel’s #AbSamjhautaNahin

exchange4media Staff Aug 28, 2019 12:25 PM

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

Collaborates with Supreme Court advocate Karuna Nundy to explain legal rights and introduces ‘Know Your Rights’ as part of its #AbSamjhautaNahin philosophy

exchange4media Staff Jul 21, 2018 8:57 AM

An innovative spoken word video that enables an open conversation on the need to stop compromising on menstrual hygiene.

exchange4media Staff Feb 5, 2018 4:57 PM

ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to present 'Say It Right' video to help change non-compliments to a genuine compliment at work

exchange4media Staff Dec 5, 2017 2:23 PM

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

Venkata Susmita Biswas Aug 4, 2017 7:50 AM

The series features leading businesswomen sharing personal experiences on sexism, parenting, women, and family support

exchange4media Staff Mar 4, 2017 8:14 AM

The film’s no-frills brand associations is a refreshing change in these times of ‘filmy’ excess

exchange4media Staff Jan 5, 2017 8:29 AM

The new campaign conceptualised by Blush inspires women to voice their opinion and believe in themselves.

exchange4media Staff Sep 17, 2016 7:31 AM

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

exchange4media Staff Dec 16, 2011 7:43 AM

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

exchange4media Staff Dec 16, 2011 7:42 AM