vivek-das
CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof
e4m Staff Jun 15, 2026 11:27 AM
Guest Column: Vivek Das, Chief Digital Officer at Madison Media, shares insights on Claude Cowork
Vivek Das Feb 16, 2026 12:31 PM
Vivek Das, Chief Digital Officer of Madison Media, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
Sunidhi Vijay Jan 19, 2026 8:34 AM
Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business
e4m Staff Sep 1, 2025 10:49 AM
Vivek Das was leading the agency’s Media Futures Group, and Google-focused operations in India & SE Asia
e4m Staff Jun 19, 2025 2:19 PM
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
e4m Staff Jun 10, 2024 11:30 AM
Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers
Shantanu David Feb 28, 2023 9:15 AM
