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Ads?blur=25

Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed

Mansi Sharma Jun 17, 2022 8:38 AM

Manoj Bajpayee?blur=25

The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry

Mansi Sharma Jun 17, 2021 9:14 AM

#DettolSalutes?blur=25

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Brands and Covid?blur=25

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM