With the actor's past work as the face of the government’s anti-smoking campaign and women’s hygiene products, this association may attract some trolling but won't impact his brand value, say experts

Mansi Sharma Apr 15, 2022 8:51 AM

While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads

exchange4media Staff Oct 12, 2021 12:31 PM

Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors

Javed Farooqui Aug 16, 2021 8:32 AM

Recent reports indicate that the Delhi government has written to Bollywood stars not to endorse pan masala brands as they contain potential cancer causing agents, and has requested them to join its Anti-Tobacco Drive.

Sarmistha Neogy Jan 19, 2016 9:05 AM

Yang adds Vimal Pan Masala to its list of clients. The incumbent on the account is Mudra Delhi. Size of the business is estimated to be Rs.15 crores.

exchange4media Staff Jan 4, 2012 5:15 PM