viacom18-media
Viacom18?blur=25

As part of the campaign, all Viacom18 channels will simultaneously air the multilingual public safety ad at 4:59:50 PM on March 22

exchange4media Staff Mar 22, 2020 4:28 PM

VOOT Kids?blur=25

VOOT Kids has partnered with iconic brands including Oxford University Press to fortify its rich content library by licensing 175 junior fiction and non-fiction titles

exchange4media Staff Jul 22, 2019 1:42 PM

?blur=25

The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati

Madhuwanti Saha Aug 10, 2018 8:54 AM

?blur=25

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 6, 2018 8:54 AM

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016?blur=25

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

exchange4media Staff Dec 5, 2016 9:58 PM

Sudhanshu Vats on maximizing India's Intellectual Property Value?blur=25

At the Global Exhibition of Services, Sudhanshu Vats, Group CEO, Viacom18, talks about how India’s IP regulatory framework must be based on core pillars of fairness & equity, national interest and being future-ready

exchange4media Staff Apr 27, 2015 8:52 AM

Increase in service tax is probably to bring the rate closer to rates expected under GST: Sudhanshu Vats?blur=25

In that context, the step is the proverbial bitter pill for our industry, says Viacom18 Media's Sudhanshu Vats

Sudhanshu Vats Mar 2, 2015 8:39 AM

Guest Column: Big Data Analytics: Making a molehill out of a mountain?blur=25

The M&E sector is undergoing a paradigm shift in this new-age, data driven economy. It is time that we shed our inhibitions around big data analytics and look beyond our self-created cocoons, says Achint Setia, Strategy Head, Viacom18 Media

Achint Setia Dec 2, 2014 10:07 AM

Guest Column: Big Data Analytics: Making a molehill out of a mountain?blur=25

The M&E sector is undergoing a paradigm shift in this new-age, data driven economy. It is time that we shed our inhibitions around big data analytics and look beyond our self-created cocoons, says Achint Setia, Strategy Head, Viacom18 Media

Achint Setia Dec 2, 2014 8:02 AM

Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist?blur=25

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats?blur=25

Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom18 Media pens down an enthusiastic opinion on the Budget exclusively for exchange4media

Sudhanshu Vats Jul 11, 2014 8:18 AM

Vizeum wins media duties of Viacom18's Integrated Network Solutions?blur=25

The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency's Mumbai office under the leadership of Samarjit Rajkumar

exchange4media Staff Jun 19, 2014 7:48 AM

Vizeum wins media duties of Viacom18’s Integrated Network Solutions?blur=25

The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency’s Mumbai office under the leadership of Samarjit Rajkumar

exchange4media Staff Jun 18, 2014 12:58 PM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel?blur=25

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an 'always on' platform across TV, mobile & web, that extends to live events

exchange4media Staff Feb 6, 2014 8:01 AM

Consumers have moved 10 yrs ahead of the industry: Rajan Anandan?blur=25

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

Comedy Central bullish on outdoor for ‘Hot in Cleveland’?blur=25

The channel has earmarked 80 per cent of its marketing budget on a full blown outdoor campaign for its latest show

exchange4media Staff Jul 16, 2012 11:40 PM

ATN launches Aapka Colors in Canada?blur=25

Aapka Colors will be distributed through Asian Television Network International on Rogers Cable in Ontario and Bell Fibe TV in Toronto and Montreal.

exchange4media Staff Dec 22, 2011 7:52 AM

Vh1 appoints Namrata Tata as National Sales Head?blur=25

Viacom18 Media Pvt Ltd (an equal JV between Viacom Inc and the Network18 Group) has announced the appointment of Namrata Tata as National Head of Sales for Vh1 India. Tata will be responsible for driving Vh1 sales revenues across all markets. She will report into Ferzad Palia, Head, Vh1 India.

exchange4media Staff Jun 28, 2011 9:01 AM

Music channels veering more towards non-music, reality-based shows?blur=25

2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.

Khushboo Tanna Jan 27, 2010 6:57 AM