Viacom18 Media Pvt Ltd (an equal JV between Viacom Inc and the Network18 Group) has announced the appointment of Namrata Tata as National Head of Sales for Vh1 India. Tata will be responsible for driving Vh1 sales revenues across all markets. She will report into Ferzad Palia, Head, Vh1 India.
2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.