Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to reach substantial audience sizes and tap the podcasting industry’s potential

Shantanu David Nov 8, 2024 9:16 AM

The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success

e4m Staff Nov 7, 2024 9:27 AM

Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X

Shantanu David and Shalinee Mishra Nov 7, 2024 8:51 AM

TMTG’s inception was shaped by Trump’s criticisms of mainstream media

e4m Staff Nov 6, 2024 7:39 PM

While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns

Shalinee Mishra Nov 5, 2024 9:20 AM

According to multiple reports, while Kamala Harris spent about $27 million on Google and Meta platforms combined, Donald Trump has shelled out nearly $8.6 million as campaigning spends

Shantanu David Nov 5, 2024 8:52 AM

At $242 bn in 2024, social media is the largest single advertising channel, as per the study

e4m Staff Aug 22, 2024 1:56 PM

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

e4m Staff Sep 21, 2023 9:43 PM

As per media reports, the fake accounts tried to interact like Americans and were discussing about domestic issues

exchange4media Staff Sep 30, 2022 3:30 PM

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe Biden, allegedly incited violence

exchange4media Staff Jan 7, 2021 4:39 PM

Guest Column: As the world waits for the US election results, Sandeep Kalsi, CEO, Skribe, takes us through Donald Trump’s brand of campaigning

Sandeep Kalsi Nov 7, 2020 9:00 AM

The line-up has been curated in partnership with CBS News

exchange4media Staff Nov 2, 2020 2:32 PM