union-budget
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a structural push to integrate creative skills into mainstream education
Shalinee Mishra Feb 4, 2026 8:39 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital
e4m Staff Feb 1, 2026 12:33 PM
Union Budget sharpens focus on workforce readiness and service-sector expansion
e4m Staff Feb 1, 2026 12:19 PM
Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country
e4m Staff Feb 1, 2026 12:11 PM
Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence
Pooja Yadav Jan 31, 2026 1:35 PM
After post-pandemic digital expansion, brands are recalibrating, scrutinising ROI and tightening approvals. Digital marketing remains key, but budgets are no longer unlocked by default
Sunidhi Vijay Jan 31, 2026 9:00 AM
With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer
Anuja Jain Jan 31, 2026 8:11 AM
Despite its rapid growth, retail media remains invisible in successive Union Budgets—without formal recognition, tax clarity, or policy incentives
Pooja Yadav Jan 30, 2026 9:12 AM
This campaign is built on a simple premise: time is valuable, and so is attention
e4m Staff Jan 28, 2026 6:46 PM
Recommendations seek urgent relief for stressed linear TV, certainty for digital media, and a reduction in tax disputes
e4m Staff Jan 21, 2026 4:48 PM
As India approaches the Union Budget 2026–27, all eyes are on the Orange Economy, with creators, marketers, and platforms awaiting policies to shape the sector’s next growth phase
Shalinee Mishra Jan 15, 2026 9:23 AM
The issue delves into the rise of ESG-driven business models. It also features Union Budget 2025 highlights
However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained marketing budgets, say some
The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever posts
By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly amplifies purchasing power
Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption
e4m Staff Jan 31, 2025 9:49 AM
As per the Kantar survey, 50% Indians are worried about the misuse of AI
e4m Staff Jan 23, 2025 1:15 PM
Industry bodies demand rationalized tax structures for individuals, support for SMBs, lower fuel prices and consumption vouchers among others to stir demand
Kanchan Srivastava Jan 2, 2025 9:28 AM
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
e4m Staff Jul 24, 2024 9:07 AM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
A low-down of what players from each of the sectors hope this Budget will deliver
e4m Staff Jul 23, 2024 8:41 AM
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
NATIVE CONTENT Jun 19, 2024 3:20 PM
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts
Kanchan Srivastava Jun 6, 2024 8:47 AM
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
Mint's Union Budget offerings present a distinct platform for brands to align with innovation and India's limitless potential
NATIVE CONTENT Jan 5, 2024 10:08 AM
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
Shantanu David Jan 18, 2023 8:51 AM
The AVGC Promotion Task Force, which will have participation from the industry too, will have to submit its first action plan in 90 days
exchange4media Staff Apr 8, 2022 12:48 PM
The Finance Minister’s announcement of RBI’s own digital currency using blockchain technology has energized the advertising and media sector
exchange4media Staff Feb 2, 2022 8:55 AM
Industry leaders say the digital push and marquee initiatives like 5G rollout support & task force for the AVGC industry will be beneficial to the sectors in the long run
exchange4media Staff Feb 2, 2022 8:44 AM
The Union Government has budgeted revenue of Rs 1,035 crore from the broadcasting sector in FY 2022-23
exchange4media Staff Feb 2, 2022 8:19 AM
Finance Minister Nirmala Sitharaman said during her Union Budget speech that the AVCG sector offers immense potential to employ youth
exchange4media Staff Feb 1, 2022 1:17 PM
Print & OOH sectors expect tax reliefs, auto sector looks for a boost in the sale & GST relief, and A&M sector demands more power to digital & support for MSMEs from Budget
exchange4media Staff Feb 1, 2022 8:53 AM
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Kanchan Srivastava Jan 31, 2022 9:00 AM
Crypto exchanges & investors are anxious over the fate of cryptocurrencies that hangs in balance as the Bill was not discussed during the Winter Session of the Parliament
Kanchan Srivastava Jan 31, 2022 8:48 AM
Promotion of DOOH and faster execution of revival measures also feature in the OOH wish list for this Union Budget
Sonam Saini Jan 28, 2022 8:24 AM