UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack

Shantanu David May 8, 2025 8:38 AM

A study by Asia Video Industry Association talks of the untapped potential for advertisers in the premium OTT space

e4m Staff Mar 5, 2025 11:48 AM

Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios

Shalinee Mishra Nov 4, 2024 9:14 AM

Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and NET, have withheld their spends, industry leaders say

Kanchan Srivastava Jun 25, 2024 8:48 AM

With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year

Sohini Ganguly Dec 15, 2023 8:39 AM

The platform has released its 2020 year-end UGC Trends Report

exchange4media Staff Dec 22, 2020 11:43 AM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM