Here we feature the leaders who have driven growth for digital platforms through transformative sales

Imran Fazal Jan 18, 2023 8:52 AM

Elon Musk has tweeted that the new feature will let users see how many times a tweet has been viewed

exchange4media Staff Dec 23, 2022 9:17 AM

It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective

Shantanu David Nov 14, 2022 8:29 AM

Apart from CEO Agarwal, Twitter CFO Ned Segal and Head of Legal Policy Vijaya Gadde have also exited after the $44 billion Twitter deal was concluded

exchange4media Staff Oct 28, 2022 8:18 AM

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech

exchange4media Staff Oct 31, 2019 11:53 AM

Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

exchange4media Staff Sep 24, 2018 8:58 AM

Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM

This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff Mar 20, 2018 1:57 PM

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM