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Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

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According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

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Twitter's stance on political ads is in contrast to that of Facebook CEO Mark Zuckerberg, who defended his decision to allow political ads on the platform, saying it was a matter of free speech

exchange4media Staff Oct 31, 2019 11:53 AM

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Twitter-Zee TV Case study: Zee TV had unveiled its brand new image, #AajLikhengeKal on Twitter

exchange4media Staff Sep 24, 2018 8:58 AM

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Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM

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This move follows Google and Facebook banning cryptocurrency ads; policy at Twitter to be implemented in two weeks

exchange4media Staff Mar 20, 2018 1:57 PM

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Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

exchange4media Staff Oct 4, 2017 8:24 AM