tv-vs-ott

Subscribers vs TRPs: Where does television fit in the new viewing economy?

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What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment

Aditi Gupta Apr 23, 2026 8:09 AM

OTT is rewriting the rules — Can TV flip the script?

TV shows?blur=25

While some believe that linear TV could benefit from adapting successful OTT shows, others argue that TV needs to dig deeper, taking creative risks and generating original content for its core base

Aditi Gupta Aug 6, 2025 9:07 AM