tv-measurement
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading
In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market
Kanchan Srivastava May 23, 2025 8:35 AM
Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place
Kanchan Srivastava Jan 31, 2025 8:02 AM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Sonam Saini Jun 21, 2021 8:23 AM
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
exchange4media Staff Jun 29, 2020 3:20 PM