Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons

Imran Fazal Apr 23, 2026 12:15 PM

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading

e4m Staff Jul 4, 2025 8:51 AM

In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market

Kanchan Srivastava May 23, 2025 8:35 AM

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place

Kanchan Srivastava Jan 31, 2025 8:02 AM

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process

Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM

Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility

Sonam Saini Jun 21, 2021 8:23 AM

From July 2020, BARC India clients will have access to data solely through YUMI Analytics

exchange4media Staff Jun 29, 2020 3:20 PM