tv-measurement
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
Shantanu David Aug 27, 2026 9:07 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Vempati, who joined the BARC board in 2024, has stepped down citing personal reasons
Imran Fazal Apr 23, 2026 12:15 PM
While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading
In an exclusive interview with e4m, Alejandro Fosk, Executive Vice President International, Comscore, talked about the plan and shared his strategy for the India market
Kanchan Srivastava May 23, 2025 8:35 AM
Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place
Kanchan Srivastava Jan 31, 2025 8:02 AM
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Aditi Gupta & Sohini Ganguly Jun 26, 2024 8:45 AM
Experts believe that the measurement body doesn't want data to be granular and might want to control its accessibility
Sonam Saini Jun 21, 2021 8:23 AM
From July 2020, BARC India clients will have access to data solely through YUMI Analytics
exchange4media Staff Jun 29, 2020 3:20 PM