traya

Sandeep Bhushan joins Truecaller Board of Directors

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He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook?blur=25

Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users

Pooja Yadav Jan 23, 2026 9:27 AM

Rajkumar Rao talks about holistic hair health in new Traya ad

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The campaign film is meant to strengthen Traya's presence in the Hindi-speaking market

e4m Staff Feb 15, 2024 12:22 PM

Traya unveils TVC with Raj Kumar Rao promising #HopeForHair

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The campaign tells people to focus at achieving their larger goals in life, leaving their hair fall issues for Traya to solve

exchange4media Staff May 2, 2023 3:16 PM

'There is a positive shift in the representation of women in advertising'

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At IAA: Voice of Change summit, a panel of industry experts discussed at length the portrayal of gender in advertising and how advertising must catch up with culture

Sonam Saini Aug 1, 2022 8:13 AM