tra-research

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza 26-March-2019

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan 22-November-2018

Between 2016 and 2017, the demonetisation year, the consumer trust plummeted 19%, however, consumer trust has recovered, having gained 15% on trust scores between 2017 to 2018

exchange4media Staff 27-June-2018

i9 Communications is a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research

exchange4media Staff 22-May-2018

The robust research was conducted across 16 cities and 10,000 brands across categories. TRA research partnered with the Indian Statistical Institute – ISI and Tata Institute of Social Sciences for this annual brand study

exchange4media Staff 10-November-2017