tra-research
TRA Most Consumer-Focused Brands 2019

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

TRA

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff May 31, 2019 7:29 PM

TRA

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM

Mother'sReciepe

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza Mar 26, 2019 8:58 AM

emotional Connection

A report from Capgemini says that consumers’ emotions play a critical role in determining which brands they are loyal to, more insights on this at e4m Conclave South

Neethu Mohan Nov 22, 2018 8:43 AM

TRA’s Brand Trust Report 2018

Between 2016 and 2017, the demonetisation year, the consumer trust plummeted 19%, however, consumer trust has recovered, having gained 15% on trust scores between 2017 to 2018

exchange4media Staff Jun 27, 2018 6:55 PM

ATG i9 Communications

i9 Communications is a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research

exchange4media Staff May 22, 2018 2:12 PM

The robust research was conducted across 16 cities and 10,000 brands across categories. TRA research partnered with the Indian Statistical Institute – ISI and Tata Institute of Social Sciences for this annual brand study

exchange4media Staff Nov 10, 2017 1:37 PM