tarun-rai
From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021
exchange4media Staff Feb 9, 2021 9:03 AM
We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020
exchange4media Staff Jan 1, 2021 8:45 AM
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry
Misbaah Mansuri Dec 28, 2020 8:55 AM
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
Misbaah Mansuri Dec 14, 2020 9:00 AM
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Misbaah Mansuri Sep 10, 2020 8:40 AM
Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter
Misbaah Mansuri Aug 4, 2020 8:16 AM
Guest Column: As WFH becomes a more ‘permanent’ way of working, Tarun Rai, Chairman & Group CEO, Wunderman Thompson, South Asia lists the measures industry leaders should consider for the near future
Tarun Rai Jul 23, 2020 8:23 AM
Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too
Misbaah Mansuri Jun 22, 2020 8:29 AM
Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories
exchange4media Staff May 29, 2020 4:59 PM
Industry leaders indicate that industry award shows and events will have to adopt a fast-forward virtual approach and keep pushing the envelope for innovation
Misbaah Mansuri May 7, 2020 8:38 AM
Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis
exchange4media Staff Apr 23, 2020 9:22 AM
Join us today at 3:30 pm for a Q&A session with Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri
exchange4media Staff Apr 22, 2020 8:55 AM
From preparing comeback plans for clients to dialing up engagement levels, ad agencies have been trying varied strategies to keep their flock together
Misbaah Mansuri Apr 20, 2020 8:06 AM
The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world
Misbaah Mansuri Mar 25, 2020 8:26 AM
Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation
Misbaah Mansuri Mar 16, 2020 7:47 AM
WT Culture Muscle Finance Study reveals joint responsibility in modern Indian homes on financial aspects, reliance on tech & importance of financial education for girls
exchange4media Staff Dec 18, 2019 12:54 PM
This win comes on the back of ‘Surprisingly Bata campaign’, featuring Kriti Sanon and Sushant Singh Rajput, which has brought in rich dividends for the brand in India and the Czech Republic
exchange4media Staff Nov 26, 2019 2:04 PM
Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'
Misbaah Mansuri Nov 14, 2019 7:11 AM
Guest Column: Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia explains how nearly one-third of the voting population is unable to vote because of living outside of their domicile
The new entity will be known as Wunderman Thompson India and Tarun Rai, Chairman & Group CEO, Wunderman Thompson (South Asia) will be leading the transition
exchange4media Staff Mar 1, 2019 9:25 AM
