In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing to monetise their traffic

Anam Khan Apr 24, 2018 8:55 AM

Guest Column: 10 Things your Business should avoid on Social Media-Swati Bhargava Co- Founder Cash Karo?blur=25

Social media is a two way communication channel and by incorporating useful suggestion from your customers, your brand can always grow writes Swati Bhargava, Co-founder, CashKaro.com

Swati Bhargava May 9, 2016 8:51 AM

Marketing and storytelling are about creating experiences, say industry experts?blur=25

The sixth edition of exchange4media’s CMO League took place yesterday in Gurgaon, where best-selling author of the Shiva Trilogy, Amish Tripathi exchanged thoughts and insights with the other panelists in the context of his own experiences of marketing his debut novel

Proyashi Barua Nov 5, 2015 8:26 AM

Trendspotting: ecommerce players leverage Sunday as key online shopping property?blur=25

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Sarmistha Neogy Oct 26, 2015 8:41 AM

CashKaro.com appoints Enormous as its creative agency?blur=25

Enormous won the account after a multi-agency pitch and will be working on a 360 degree advertising campaign which will focus key markets across the country

exchange4media Staff Sep 10, 2015 5:45 PM

E-tailers kickstart new campaigns in accelerated run-up to festive season ?blur=25

In the race to be the first one and with the target to capture shoppers before they get shopped out, e-commerce players are launching festive discounts way in advance

Sarmistha Neogy Sep 2, 2015 8:54 AM

Amazon & Snapdeal fight it out in the Independence Day Sale war?blur=25

With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers

Sarmistha Neogy Aug 13, 2015 8:04 AM

Flashback 2014: The year of Cashback & Coupons sites?blur=25

2014 saw the recognition for cashback & coupons websites as the best performing platform for driving quality traffic & sales, says Swati Bhargava, Co-Founder, CashKaro.com

Swati Bhargava Dec 26, 2014 8:36 AM