During the 10 months, the DTH operator’s activation income saw a growth of 5 per cent, while the subscription income registered 19 per cent growth

exchange4media Staff 22-April-2019

Its net profit recorded at Rs 45 crore, a slight increase compared to Rs 44 crore in the previous fiscal

exchange4media Staff 03-December-2018

The network announced the move in a statement issued to BSE stock exchange. Kumar previously held the position of CEO of Sun Group’s DTH arm Sun Direct

exchange4media Staff 30-October-2015

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian 06-November-2013

Called 'Sunshine', these outlets will help consumers buy new connections, ask for a product demo, get a recharge, upgrade their packs and service their STBs

Deepa Balasubramanian 05-November-2013

“We need to be able to offer a credible and affordable reason to switch to digital,” says the CEO of Sun Direct

Abid Hasan 23-November-2012

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff 25-June-2012

DTH service provider Sun Direct has claimed to have crossed the 7-million subscriber mark. Sun Direct not only retained existing customer base, but aggressively went after new customers by expanding its range of channel offerings and introducing India’s first ad-free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country’s second largest DTH player.

exchange4media Staff 30-August-2011

Digital advertising network NetworkPlay has signed an exclusive advertising sales agreement with Sun Direct TV. The agreement gives NetworkPlay rights to sell and serve ads on all Sun Direct-owned and operated properties on its DTH platform.

exchange4media Staff 06-July-2011

DTH player, Sun Direct and Disney has joined in the race for the best offers this World Cup.

exchange4media Staff 23-February-2011

MEASAT Satellite Systems has signed an agreement for the provision of two additional Ku-band transponders to Sun Direct, which expands the latter’s capacity on the MEASAT fleet to four transponders.

exchange4media Staff 13-January-2011

Close on the heels of its programme revamp, BBC World News has signed a deal with Sun Direct for the channel’s distribution. Colin Lawrence, Commercial Director, BBC World News, has reiterated the importance of India as a market and added that the deal with Sun Direct is a starting point for the channel’s plans in India in 2010.

exchange4media Mumbai Bureau 04-March-2010

Till a few years ago, Sun Network was a closely guarded business, with most of the divisions being headed by Kalanithi Maran’s trusted classmates. But things are changing now. So, is the Sun Network undergoing a transformation of sorts? exchange4media delves further into the media-reticent Sun Network in the second part of this report.

Judy Franko 19-January-2010

While most media companies grappled with the impact of the economic slowdown in 2009, there were a few who decided that it was the best time to invest, especially in talent. Fewer still had not just the propensity to invest, but also the ability to do so. Sun Network has been one of them.

Judy Franko 18-January-2010