sun direct?blur=25

The company posted Rs 1845.8 crore in revenue from Rs 1513 crore in the previous fiscal due to aggressive paid subscription addition, says Crisil

Javed Farooqui Jun 22, 2021 9:23 AM


Other major MSOs for the most number of subscribers include GTPL Hathway, Hathway Digital and Den Networks. Tata Sky continues to reign DTH with 31.61% market share

exchange4media Staff Jan 9, 2020 9:04 AM


As per TRAI’s Performance Indicator Report, Tata Sky has attained a market share of 32% in terms of the average active subscriber base

exchange4media Staff Oct 3, 2019 2:00 PM


Strengthens its distribution foothold with appearance on Sun Direct

exchange4media Staff Aug 26, 2019 1:05 PM


The tribute concert ‘Ninaithaley Inikkum’ will see Balasubrahmanyam belting out hits of the music director along with leading music artists

exchange4media Staff Jul 5, 2019 6:34 PM


During the 10 months, the DTH operator’s activation income saw a growth of 5 per cent, while the subscription income registered 19 per cent growth

exchange4media Staff Apr 22, 2019 12:16 PM

Sun Direct?blur=25

Its net profit recorded at Rs 45 crore, a slight increase compared to Rs 44 crore in the previous fiscal

exchange4media Staff Dec 3, 2018 10:18 AM

Sun TV Network elevates R Mahesh Kumar to President?blur=25

The network announced the move in a statement issued to BSE stock exchange. Kumar previously held the position of CEO of Sun Group’s DTH arm Sun Direct

exchange4media Staff Oct 30, 2015 1:25 PM

"Marketers' current mantra of visibility over content is a challenge"?blur=25

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian Nov 6, 2013 7:57 AM

Sun Direct opens last mile customer touch-point centres in small towns?blur=25

Called 'Sunshine', these outlets will help consumers buy new connections, ask for a product demo, get a recharge, upgrade their packs and service their STBs

Deepa Balasubramanian Nov 5, 2013 8:18 AM

Quick five with Sun Direct’s R Mahesh Kumar?blur=25

“We need to be able to offer a credible and affordable reason to switch to digital,” says the CEO of Sun Direct

Abid Hasan Nov 23, 2012 7:19 PM

"Planners don't understand southern market"?blur=25

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media professionals

exchange4media Staff Jun 25, 2012 8:53 PM

Sun Direct crosses 7-million subscriber mark?blur=25

DTH service provider Sun Direct has claimed to have crossed the 7-million subscriber mark. Sun Direct not only retained existing customer base, but aggressively went after new customers by expanding its range of channel offerings and introducing India’s first ad-free movie service, and making significant investments in technology and customer service, all of which helped it contributed to a robust growth for the country’s second largest DTH player.

exchange4media Staff Aug 30, 2011 10:26 AM

NetworkPlay in strategic ad sales pact with Sun Direct TV?blur=25

Digital advertising network NetworkPlay has signed an exclusive advertising sales agreement with Sun Direct TV. The agreement gives NetworkPlay rights to sell and serve ads on all Sun Direct-owned and operated properties on its DTH platform.

exchange4media Staff Jul 6, 2011 9:21 AM

ICC CWC'11:  Sun, Disney join the World Cup offer race?blur=25

DTH player, Sun Direct and Disney has joined in the race for the best offers this World Cup.

exchange4media Staff Feb 23, 2011 7:36 AM

Sun Direct expands its core DTH platform on MEASAT?blur=25

MEASAT Satellite Systems has signed an agreement for the provision of two additional Ku-band transponders to Sun Direct, which expands the latter’s capacity on the MEASAT fleet to four transponders.

exchange4media Staff Jan 13, 2011 9:14 AM

BBC World News follows programme revamp with distribution pact with Sun Direct?blur=25

Close on the heels of its programme revamp, BBC World News has signed a deal with Sun Direct for the channel’s distribution. Colin Lawrence, Commercial Director, BBC World News, has reiterated the importance of India as a market and added that the deal with Sun Direct is a starting point for the channel’s plans in India in 2010.

exchange4media Mumbai Bureau Mar 4, 2010 6:59 AM

The Sun shifts gears – Part 2?blur=25

Till a few years ago, Sun Network was a closely guarded business, with most of the divisions being headed by Kalanithi Maran’s trusted classmates. But things are changing now. So, is the Sun Network undergoing a transformation of sorts? exchange4media delves further into the media-reticent Sun Network in the second part of this report.

Judy Franko Jan 19, 2010 7:32 AM

The Sun shifts gears – Part 1?blur=25

While most media companies grappled with the impact of the economic slowdown in 2009, there were a few who decided that it was the best time to invest, especially in talent. Fewer still had not just the propensity to invest, but also the ability to do so. Sun Network has been one of them.

Judy Franko Jan 18, 2010 6:55 AM