Go Zero's exit from paid influencer budgets to fund an in-house creator team has reopened an old industry debate: does ownership now beat outreach in India's creator economy?

Aryendra Khan Aug 12, 2026 9:01 AM

Prior to this appointment, Gupta served at Marico Limited for nearly four years

e4m Staff Jun 22, 2026 3:01 PM

The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season

e4m Staff May 15, 2025 11:35 AM

The agency’s Mumbai office will handle the account

exchange4media Staff Mar 6, 2020 5:58 PM