In a two-year partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well as the Official Academy Partner of Guild Esports in more than 50 EMEA markets

exchange4media Staff Mar 26, 2021 2:38 PM


The campaign film is now live on the brand’s social media accounts and will be broadcast exclusively on leading digital platforms

exchange4media Staff Jan 23, 2021 7:45 AM


Accompanied by a ‘Stay Safe’ message, the logo has been introduced across the brand’s social media platforms

exchange4media Staff Jun 1, 2020 11:47 AM

social distancing?blur=25

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

Amarjit Singh Batra Spotify?blur=25

Amarjit Singh Batra, Managing Director-India, Spotify, highlights how brands can monetise Spotify to create personalised advertising campaigns

exchange4media Staff Nov 21, 2019 9:29 AM


Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

Subway Dentsu?blur=25

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM


Subway India has built a 360-degree marketing campaign led by traditional as well as digital media

exchange4media Staff Jun 17, 2019 6:44 PM


This pan-India campaign is being supported widely by print and social media besides posters and counter cards placed in every participating Subway outlet to inform the guests.

exchange4media Staff Apr 23, 2019 3:12 PM


Tripodi had joined Subway in Jan 2016. In the past, he had been associated with Mobil Oil, MasterCard, The Bank of New York

exchange4media Staff Jan 10, 2019 2:43 PM


With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

Naziya Alvi Rahman Jun 19, 2017 7:35 AM

Sultan: The Game tops Google Play Store charts; celebrity impact, creativity spur gamer interest?blur=25

Sultan: The Game created by 99Games for Salman Khan’s movie ‘Sultan’ has been the top downloaded game on the Google Play Store (Top free games section) within the first two days of its launch.

Ronald Menezes Jul 4, 2016 8:54 AM

Publicis Capital launches new TVC for Subway's Sub of the Day?blur=25

Through the film, the agency has tried to communicate that while people tend to wonder what the future holds, there's one thing they can be sure of, Subway's Sub of the Day

exchange4media Staff Sep 19, 2015 8:29 AM

We’ve won new business worth over Rs 500 crore this year: Debraj Tripathy?blur=25

"What is more heartening is that about 35% of the Rs 500 crore worth of new business billing is in the digital space," says MediaCom's MD Debraj Tripathy, as he promises to make announcements of 'significant large' business wins in the next couple of weeks...

Priyanka Mehra Aug 5, 2015 9:27 AM

Coke pops open Zero for Indian men?blur=25

10 years after the product was introduced in the US, Coca Cola finds enough fizz in the jet-setting Indian male market to launch its zero-calorie drink

Rashi Bisaria Sep 22, 2014 8:09 AM

Publicis Capital wins Subway India business?blur=25

Subway India has awarded its creative business to Publicis Capital post a multi-agency pitch. The account size is in the range of Rs 25 cr – Rs 30 cr

exchange4media Staff Apr 2, 2013 7:27 PM

Subway India appoints McCann Erickson India as its creative AOR?blur=25

McCann Erickson India has been assigned the creative duties of Subway India following a multi-agency pitch. Arms Communication was the incumbent agency.

Tasneem Limbdiwala Mar 7, 2011 7:35 AM

Subway India on the prowl for a new creative partner?blur=25

Subway India, the quick service restaurant (QSR) chain, is on the lookout for a new creative partner. Arms Communications is the incumbent agency.

Tasneem Limbdiwala Mar 3, 2011 7:24 AM