As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

The program, which was launched in November last year, aims to train 1 million people by the end of 2022

exchange4media Staff Apr 14, 2021 4:25 PM

The 30-minute episode will feature stand-up comedy, comedy gigs blended with superhit songs, and comedy scene capsules from popular movies

exchange4media Staff Feb 22, 2021 12:17 PM

Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said that this is Zivame’s second film in our exclusively created stand-up series for intimate wear

exchange4media Staff Jan 25, 2021 12:43 PM