Srinivas Rao?blur=25

Rao steps down as National Director - Buying at Mediacom after a stint of over 5 years

exchange4media Staff Feb 2, 2022 8:45 AM


As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run

Sonam Saini Oct 27, 2020 8:46 AM

IPL 2020?blur=25

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

Dil Se Diwali?blur=25

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM


Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone in two years

Misbaah Mansuri Oct 1, 2019 8:06 AM


The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM


Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consumers look for premiumize options

exchange4media Staff Sep 14, 2018 8:58 AM

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs?blur=25

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

Sarmistha Neogy Nov 28, 2016 8:10 AM

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth??blur=25

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Sarmistha Neogy Sep 19, 2016 8:09 AM

MediaCom announces new roles in leadership team?blur=25

Priya Choudhury who used to lead buying nationally moves as the lead on the P&G business. K Srinivas Rao (Srini as he is popularly known) joins MediaCom to take over the national buying role from Choudhury. Both Choudhury and Rao will report to Rathi Gangappa, COO, MediaCom India.

exchange4media Staff Aug 23, 2016 5:59 PM