The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV

e4m Staff Jun 29, 2026 1:55 PM

The analysis, based on 19 live matches across 16 TV channels, shows that the final match registered the steepest growth in ad volume

e4m Staff Oct 17, 2025 9:23 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM