From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun 2 hours ago

Experts weigh in on the fact that communication with its target groups and affordable data rates played a key branding role in triggering growth and prominence of the OFS industry

Nafisa Shaheen Sep 4, 2020 8:46 AM

The report shared key insights into the fantasy sports landscape in India, its economic impact and future in a post-COVID world

exchange4media Staff Jul 9, 2020 1:55 PM