The measures include increased security around account verification and sign-up

exchange4media Staff Jun 28, 2018 1:36 PM

Five things that are suicidal for brands on social?blur=25

Responding to trolls, spamming, lifting content, reacting to critics & focussing on only selling are things that brands should steer clear off

Priyanka Nair Jul 9, 2013 8:18 AM

TRAI spam deadline extended?blur=25

TRAI’s anti-spam regulation has hit yet another delay as DoT changes the prefix for telemarketers from 70 to 140.

exchange4media Staff Feb 2, 2011 8:00 AM

TRAI's deadline on SMS spam draws to a close?blur=25

TRAI’s latest anti-spam regulation finally comes into effect. The new rules are meant to prevent bulk SMSes that annoy the audience, but could also help develop mobile marketing as people are forced to try new things.

exchange4media Staff Feb 1, 2011 8:40 AM

Email marketing: Stigma of spam still serious?blur=25

Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.

Gopal Sathe Jan 27, 2011 7:33 AM