Industry leaders explore how creative briefs now combine cultural insight and data, prompting reflection on creativity in a metrics-focused environment

Soumya Gawri Sep 25, 2025 8:41 AM

Souvik Datta will co-lead the creative function with Amit Nandwani

e4m Staff Jun 11, 2025 12:32 PM

While Mohanty is Creative Head South, Datta is Executive Creative Director

e4m Desk Feb 10, 2023 1:12 PM

Conceptualised by McCann, the campaign will be rolled out across Facebook, Twitter, Instagram and YouTube

exchange4media Staff Jan 11, 2020 10:14 AM