Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to explore cricket properties in India to invest and more

Kanchan Srivastava 10 hours ago

Jose Kattoor has been serving as an Independent Director on the Board of South Indian Bank since 18 July 2024

e4m Staff Mar 23, 2026 2:43 PM

Parwani brings over four decades of experience across India, Sri Lanka, and the UAE, including his two-decade tenure at Sony Music India

e4m Staff Dec 16, 2025 10:27 AM

Sonal Dabral, Founder of Tribha and former Vice Chairman of Ogilvy India, was the Chief Guest

e4m Staff Dec 8, 2025 10:08 AM

IMDb has examined the top five most popular Indian films from each year between 2000 and 2025

e4m Staff Sep 30, 2025 11:17 AM

Ramesh KP, Head of Marketing, on how South Indian Bank is blending heritage with modernity, from vernacular campaigns in Tier 2 and 3 towns to performance-driven digital strategies in metros

Sunidhi Vijay Aug 29, 2025 12:52 PM

Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now command between Rs 3.5 to Rs 7 crore for each endorsement

Jagruti Verma Mar 17, 2025 9:36 AM

From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and collaboration deals from brands

Jagruti Verma Mar 13, 2025 9:25 AM

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India

Jagruti Verma Feb 3, 2025 9:10 AM

Malayalam films see 104% growth in earnings at the box office over 2023, Gujarati films 66% and Telugu 4%, while Hindi cinema slips by 13%, states the report

Jagruti Verma Jan 20, 2025 9:23 AM

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

Jagruti Verma Dec 11, 2024 8:40 AM

The campaign is titled ‘Rishton Se Hai Diwali, Har Din’

e4m Staff Oct 24, 2024 3:43 PM

Guest Column: Azmat Habibulla, Chief Marketing Officer, South Indian Bank writes on how a brand can demonstrate the true spirit of partnership and add value to the customer’s life

exchange4media Staff Aug 9, 2023 1:16 PM