soumya-mohanty

In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like FMCG are set for better growth in the coming months
Mansi Sharma Jul 22, 2022 8:41 AM

Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders
Kanchan Srivastava Nov 25, 2021 7:20 PM

Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,
e4m Desk Sep 24, 2021 12:34 PM

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
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Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday
Noel Dsouza Jul 12, 2019 8:20 AM