The Glitch and Diageo India?blur=25

The Glitch will handle the integrated creative duties of Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve & malts of Diageo India

exchange4media Staff Feb 18, 2020 12:46 PM

Our biggest focus is on premiumisation through innovation: Bhavesh Somaya?blur=25

Somaya, Marketing & Innovation Director, Diageo India talks about the significance of experiential marketing and associating with social influencers to drive consumer choice towards premiumisation

Aditi Raval Dec 10, 2014 8:34 AM

Diageo unbottles new campaigns for Smirnoff and VAT 69?blur=25

With the launch of a new philosophy 'Unfakeit' and a gaming portal, the company is betting big on digital activations for the brand campaigns

Ankur Singh Nov 19, 2014 8:15 AM

Smirnoff brings out the ‘I’ in its new campaign?blur=25

Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.

Arwa Sultanali Nov 21, 2011 10:48 AM