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Reality Check: Why advertisers are tuned in to non-fiction properties on TV

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IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far

Sonam Saini Sep 30, 2020 8:51 AM

The Script Room wins creative mandate for Vedantu’s upcoming campaign

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The campaign is under production and will soon be rolled out across national media

exchange4media Staff Sep 14, 2020 11:27 AM

Essence wins integrated media Agency of Record duties for live e-learning platform Vedantu

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The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

exchange4media Staff Nov 28, 2019 8:45 AM

eBay India celebrates its 9th birthday with a Way Too Fab birthday bash

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The e-commerce website has rolled out a nine-day extravaganza, starting March 12, wherein consumers can get great deals on popular gadget & lifestyle categories, besides lining up a host of contests

exchange4media Staff Mar 13, 2014 12:30 PM

Reliance 3G Tab TVC extends the ‘Simply Better’ positioning

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While the first 3G Tab from the Reliance stable was positioned as ‘Best value for money’, the new one is a ‘Master Multitasker’

exchange4media Staff Aug 6, 2012 8:23 PM

Reliance bets big on Android

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Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM