The new structure will align each of the T1 distributors with Lenovo's four distinct verticals and develop a best-in-class partner system for the company in India

exchange4media Staff Aug 16, 2014 9:06 AM

The PC maker’s mktg strategy for smartphones includes leveraging its 1000 retail touch-points & creating specific content for digital

Priyanka Mehra Nov 2, 2012 8:55 PM

Building on Lenovo’s ‘For Those Who Do’ global brand campaign, the ‘Do Network’ inspires people to turn their big ideas into reality.

Sai Prasanna Dec 8, 2011 7:37 AM

Speaking at the Bangalore leg of the Pitch CMO Summit 2011, Shailendra Katyal of Lenovo took the audience through the history of the brand and its journey in becoming India’s one the largest technology brands.

Sai Prasanna Nov 24, 2011 7:59 AM

Ogilvy India has won the Lenovo India business following a multi-agency pitch that included several leading names in the business. The win was a combined effort between Ogilvy’s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo.

exchange4media Staff Aug 26, 2011 9:52 AM

“It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers. Further, to build a consumer brand it’s important to be relevant to the youth market. One key target we are reaching out to is the youth who are the people with the ‘DO’ mindset to achieve something,” says Shailendra Katyal, Director - Marketing, Lenovo India.

exchange4media Staff Aug 13, 2011 8:29 AM

Shailendra Katyal has been roped in as Marketing Head at Lenovo India. He will be responsible for handling the Lenovo master-brand.

exchange4media Bangalore Bureau Mar 18, 2011 9:11 AM