Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years

Sunidhi Vijay Feb 9, 2026 9:19 AM

With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

e4m Staff Oct 14, 2025 3:37 PM

The film showcases how love transcends words and is communicated through expressions

e4m Staff Feb 10, 2025 3:39 PM

As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection

exchange4media Staff Jun 26, 2023 2:59 PM

The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.

exchange4media Staff Jun 18, 2022 6:00 PM

The campaign will run on digital mediums and it is a continuation of the earlier campaign ‘Now is the time’

exchange4media Staff Oct 31, 2021 10:00 AM

The jewellery brand has also unveiled their new campaign titled ‘Now is the time’ featuring the actress

exchange4media Staff Oct 7, 2021 1:30 PM

The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’

exchange4media Staff Jun 16, 2021 4:33 PM

Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi

exchange4media Staff Nov 20, 2020 3:32 PM