self-care

The rise of the self-care Gen Z male: A new opportunity for marketers

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As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands

Sunidhi Vijay Jun 9, 2026 8:58 AM

Deepika Padukone’s self-care brand 82°E unveils first campaign

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‘Feels like home’ captures women practising everyday self-care rituals

exchange4media Staff Nov 19, 2022 9:45 AM