self-care

Beyond prescriptions: Why pharma is adopting the FMCG playbook

Pharma Shifts to FMCG Strategies for Consumer-Centric Growth?blur=25

With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable

Sunidhi Vijay Aug 21, 2026 8:54 AM

The rise of the self-care Gen Z male: A new opportunity for marketers

men slefcare?blur=25

As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands

Sunidhi Vijay Jun 9, 2026 8:58 AM

Deepika Padukone’s self-care brand 82°E unveils first campaign

Deepika?blur=25

‘Feels like home’ captures women practising everyday self-care rituals

exchange4media Staff Nov 19, 2022 9:45 AM