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Sapna Arora, CMO, PRO and Regional Brand Head, OLX India, spoke about OLX’s recent TVC campaign ‘Price nahin, surprise milega’ that focuses on the proposition of ‘best price’

exchange4media Staff Dec 15, 2021 5:08 PM

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Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign

Ruhail Amin Mar 4, 2021 8:27 AM

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With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

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With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

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Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis

Sapna Arora Apr 28, 2020 8:46 AM

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The DAN e4m Digital Advertising Conference saw industry experts share insights during the Mad Men versus Math Men panel discussion

exchange4media Staff Jan 24, 2020 6:14 PM

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A session chaired by Partha Sinha, Vice Chairman & MD, McCann Worldgroup India, highlighted the importance of word-of-mouth & how people are believing each other more than brand messages

exchange4media Staff Nov 29, 2019 8:50 AM

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Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio

exchange4media Staff Sep 14, 2019 8:08 AM

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Arora, CMO, OLX India, talks about the aim to take the monthly active users count to 10 crore, tapping the offline medium and more

Dolly Mahayan Aug 22, 2019 8:41 AM

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Arora has previously served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman

exchange4media Staff Jul 3, 2019 1:08 PM