Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign

Ruhail Amin Mar 4, 2021 8:27 AM

With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback

Christina Moniz Feb 11, 2021 9:12 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis

Sapna Arora Apr 28, 2020 8:46 AM

The DAN e4m Digital Advertising Conference saw industry experts share insights during the Mad Men versus Math Men panel discussion

exchange4media Staff Jan 24, 2020 6:14 PM

A session chaired by Partha Sinha, Vice Chairman & MD, McCann Worldgroup India, highlighted the importance of word-of-mouth & how people are believing each other more than brand messages

exchange4media Staff Nov 29, 2019 8:50 AM

Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio

exchange4media Staff Sep 14, 2019 8:08 AM

Arora, CMO, OLX India, talks about the aim to take the monthly active users count to 10 crore, tapping the offline medium and more

Dolly Mahayan Aug 22, 2019 8:41 AM

Arora has previously served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman

exchange4media Staff Jul 3, 2019 1:08 PM