sahil-shah

Dentsu Creative Isobar wins Canon India’s digital and e-commerce mandate

Dentsu Creative Isobar Takes Charge of Canon India's Digital Strategy?blur=25

The account will be managed from the agency’s Mumbai and Gurgaon offices

e4m Staff Jul 27, 2026 2:17 PM

Marketers say instinct still wins the breakthrough, even in the age of AI

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM

Sahil Shah elevated to CEO at Dentsu Creative Isobar 

Sahil Shah, Dentsu Creative Isobar ?blur=25

Prior to this, Sahil Shah was President at Dentsu Creative Isobar

e4m Staff Aug 11, 2025 1:11 PM

The macro impact of micro-influencers

influencer?blur=25

By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today

Kanchan Srivastava Nov 11, 2021 8:26 AM

Sahil Shah elevated to Managing Partner at WATConsult

Sahil Shah?blur=25

Shah was previously the Chief Business Offer at the hybrid digital agency

exchange4media Staff Sep 15, 2021 10:02 AM

Paytm Insider comes up with new features for organisers to take events online

Paytm Insider?blur=25

The features allow organizers to publish, ticket and manage digital events in 3 steps

exchange4media Staff Apr 17, 2020 11:38 AM