rsh-global
Mithila Palkar?blur=25

The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations

exchange4media Staff Jun 25, 2020 10:34 AM

Joy Skincare Just Hire One?blur=25

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

Joy?blur=25

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

Kriti Sanon for Joy Honey Almond Lotion?blur=25

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

Poulomi Roy?blur=25

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

RSH?blur=25

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

GrapsDigital?blur=25

The mandate was awarded to Grapes Digital after a multi-agency pitch and will be handled by their Delhi team

exchange4media Staff Feb 28, 2019 11:02 AM

Poulomi Roy?blur=25

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM