UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.
The first session of Day 2 of FICCI Frames 2010 commenced with a keynote address by Ronnie Screwvala, CEO and Founder Chairman, UTV Group. He said that the mobile phone was his favourite technology right now and that he saw this medium as a potential game changer. He then went on to give some key pointers that would help create game changers in the gaming, mobile, web and movie business.