With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava Jun 23, 2026 8:16 AM

A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023

e4m Desk Jun 17, 2026 11:21 AM

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

Kanchan Srivastava Aug 21, 2025 8:28 AM

Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA

Chehneet Kaur Apr 14, 2025 9:33 AM

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and measurement woes

Chehneet Kaur Dec 10, 2024 9:14 AM

The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads

Chehneet Kaur Nov 7, 2024 9:04 AM

Agencies testing the software have red-flagged certain gaps in the upgraded version of the unified measurement system

Kanchan Srivastava Sep 24, 2024 8:24 AM

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more

Kanchan Srivastava Aug 20, 2024 8:44 AM

IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along

Kanchan Srivastava Aug 16, 2024 8:51 AM

OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction

Chehneet Kaur Aug 5, 2024 9:17 AM

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy

Chehneet Kaur Jul 26, 2024 9:14 AM

Tom Goddard, President, World Out of Home Organization and Chairman of OOH Capital delves into the state of OOH in India, examining its growth trajectory, challenges, solutions and its future

Chehneet Kaur Jul 25, 2024 8:48 AM

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

Kanchan Srivastava Jul 23, 2024 8:53 AM

With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm

Kanchan Srivastava Jul 22, 2024 9:11 AM

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since AAAI has been seeking clarity over unified privacy protocol

Kanchan Srivastava May 13, 2024 8:51 AM